WSJ’s Rolfe Winkler breaks down his exclusive interview with Apple CEO Tim Cook, who said Apple is raising prices on its devices after an “unprecedented” increase in the prices and availability of memory chips.
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A 4 trillion dollar company can certainly afford to absorb a lot more, don’t let them fool you into thinking they’re poor by any stretch of the imagination.
I mean, they barely mark any of their products up at all. So there’s nothing they can really do, honestly.
Chips made in the US is the reason for price increases
Tim Cook? Never heard of him.
The day will come soon when some bright sparks in Asia will invent something that blows Apple Mac out of the water. They'll scale rapidly and massively undercut Apple. Apple had it too good for too long.
No One likes that. We all may have to switch to Samsung devices. No one will buy iphones over todays basic need of groceries and rent. I would go back to landline if I have to. Leave a message after the beep Apple!
Gee I hope the Apple survives this 100 year flood!?
What product does he make? Lol
I have not seen one good thing come from AI.
I'm always around a $250 price point for any phone I buy and it's always more than enough phone.
Still crooks
Lol. Just dont say anything.
Release Apple Fold for 2500$ and call it a Day.
Oh the gamers know first hand.
all because of ai
Keep your phone longer and you don't need the newest shiny thing get something that fits your needs works good and that's all you need folks you don't need to spend 2k on a f phone
🍎. Apple greed they want More More….😂
They are just turning greedy like every other company. They all want more money
Funny…….this is how they portray the spikes?? When it’s Trumps tariffs that are the cause!!!
Stop buying
Everyone's been doing this not just Apple
Apple needs to make its own ram chips and storage chips
I believe it’s also been negatively affected by the Trump administration.
Eh I’ll write letters.
The $40 increase in cost will mean that Apple needs to charge $200 more.
China can solve this problem but America doesn't want to solve it.
iPhone is overpriced for many years… Don't understand why people are still buying…
Keep the components the same size just make bigger batteries!!!!!!
In all fairness, they’ve kept a lot of prices such as the iPhone about the same since 2017. They’d have to do this at some point because of inflation.
i guess we WONT be buying a new iphone every year then, just keep on using the same ones until they get the prices back down,, and IF they dont,, i guess we will find ANOTHER way to use a phone that doesnt involve apple!
Why does WSJ journalist look like someone working for Apple executive branch?
The problem is apple always had around 56-60% profit margin in their every devices..so even though the memory and chips prices are increasing if they adjust their profit margins it will be great for the consumers. But the thing is they wont adjust it..they will just dump it on us.
Just bring back the sd card slot