Gwyneth Paltrow Is Slammed Over Ad for Luxury Apartments in Israel

Gwyneth Paltrow has come under furious criticism after she appeared in a video commercial for a luxury high-rise apartment building in Israel—amid the country’s ongoing conflict with Palestine.

Paltrow, 53, takes center stage in a new promo for 51 Park, an upscale 51-story development in Herzliya, a city that lies just north of Tel Aviv, and is approximately 50 miles from the Gaza Strip, which has been decimated by the war between Israel and Hamas.

The clip starring the “Shakespeare in Love” actress, who appears to have filmed the ad in New York City, began circulating on social media earlier this week, while signed images of Paltrow were posted on the official website for the 51 Park development.

In the ad, Paltrow is seen luxuriating in a high-rise penthouse apartment overlooking Manhattan, complaining about early mornings as she prepares to go on a run through Central Park.

“Who decided mornings should be so early?” she laments, as she stretches and changes into a workout set, before stating: “Even my coffee needs a coffee.”

As the ad shows her jogging along the park’s tree-lined pathways, the voiceover continues: “Waking up for a morning run can be brutal, but it’s a price I’m willing to pay. Because once I hit the park, pure energy takes over. It’s hard to explain.”

Paltrow is then seen running back to the apartment building, where she changes and heads out for the day, while stating: “There’s a reason the world’s most iconic buildings are by a park,” in an apparent reference to 51 Park’s location next to Herzliya Park and Galil Yam Park.

The actress makes her way to a waiting car parked at the curb outside the New York building, before instructing the driver to take her to 51 Park.

“New York?” he asks, to which she responds: “Herzliya. Israel.”

Renderings of the finished project are then flashed up on the screen, showing two interconnected towers that rise up over the Herzliya skyline.

Though she did not share the video on her own Instagram account, it was quickly reposted by several other users, many of whom took aim at Paltrow’s decision to tout a luxury real estate project in a country that is still engaged in a violent conflict that has thus far claimed the lives of more than 69,000 people in Gaza alone, according to the Red Cross.

The ad was met with outrage from social media users, who branded Paltrow “irredeemable” for her decision to appear in the clip, while one person on X questioned why she felt it was acceptable to promote “luxury penthouses while Palestinians are being buried beneath the rubble of their homes.”

“This is a staggering display of indifference to the human suffering unfolding before the world’s eyes,” the X user continued.

It’s unclear exactly how much Paltrow was paid to appear in the promotional material for 51 Park, which is the latest project from Israeli real estate group Aviv Melisron and was designed by architect Avner Yashar.

Realtor.com® has contacted Paltrow’s spokesperson for comment.

The website does not currently state how much units inside the building are being listed for; however, The Guardian notes that other, similar properties in the area “have gone for millions.”

“Two spectacular and iconic 51-story towers, overlooking the pastoral Herzliya Park and Galil Yam Park, giving you the perfect combination of urban luxury and green quality of life,” the building description states.

“Perfect location. International style and chic. Environment and planning of an unprecedented standard.
Everything you need to live on an iconic level.”

The website further states that, when completed, 51 Park will be home to 646 “diverse” units that include “mini penthouses,” full penthouses, and other apartments with between two and five rooms.

Communal amenities being offered to residents include a swimming pool, a gym and sauna, a Pilates and yoga complex, a business lounge, a wine room, a cinema, and a “boutique retail floor that complements the residential experience.”

It is not known whether Paltrow has any plans to take ownership of any of the units when the property is finished.

Paltrow, who was raised by a Jewish father, director Bruce Paltrow, and a Christian mother, Blythe Danner, and she has previously revealed that she was brought up in a multifaith household.

In October 2023, after members of the terrorist group Hamas launched a violent attack on an Israeli music festival, killing around 1,200 people and taking a further 251 hostage, Paltrow was among a group of Hollywood stars who wrote an open letter to then-President Joe Biden, calling for the release of all those taken by the militants during the attack.

With the letter, the group, which also included Amy Schumer, Sacha Baron Cohen, Chris Rock, Katy Perry, Bradley Cooper, and Justin Timberlake, among others, launched a public campaign called #NoHostageLeftBehind.

“We all want the same thing: Freedom for Israelis and Palestinians to live side by side in peace,” the letter stated. “Freedom from the brutal violence spread by Hamas. And most urgently, in this moment, freedom for the hostages. We urge everyone to not rest until all hostages are released. No hostage can be left behind.”

The final 20 Hamas hostages were released on Oct. 13, 2025, as part of a U.S.-brokered ceasefire agreement.

However, the conflict remains ongoing—and Israel has been accused of carrying out a genocide in Gaza by multiple human rights organizations, allegations that the country’s leaders have repeatedly denied. The country is currently facing a genocide trial at the International Court of Justice, according to CNN.