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The average cost of a new car is about 30% more expensive than 2019, data shows. Ford CEO Jim Farley spoke with “CBS Saturday Morning” about how the car company is tackling affordability amid economic uncertainty and rising gas prices.

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47 thoughts on “Ford CEO discusses auto industry affordability amid rising gas prices and economic uncertainty

  1. Manufacturers don't care to make inexpensive vehicles because profit margins are so small. Very simple. And paying executives enormous amounts of money doesn't help.

  2. I say NO to cars in America anymore. Everywhere else produces better cars at less than 1/3 the price of what we pay for vehicles. They’re keeping the prices high so that we’re kept under their boot heels. Our system has to change.
    EVs are here. Consumer gas vehicles need to fade away.

  3. As the Ford guy said. Some people can afford a new car. Yes the some that are making over 100,000 a year. And live in a home the parents left them. Or live in a little studio apartment for a couple of thousand a month. But most Americans that buy a newer car paying a 800 to a thousand a month for a car. Sure they can do it. And be stressed about that payment every month . And when something like other prices go up on things. They can just eat allot of eggs and spaghetti. But still look really cool with the window down in summer and wondering if they have enough money in their bank account to go get a coffee. 😊 Yes and the possible recall which seems to be extremely common with new cars in the past few years. The days of buying a new car or truck and just getting the oil changed and replacing the brake pad and tires and no problems for over 200,000 miles is over.

  4. Here is a way better idea. Build cars without tech make them more analog and sell them cheap to consumers. Wow look at that it’s that simple and yet they can’t do it to save their lives. Can’t wait for another government bailout

  5. Ford got real greedy and failed, they spent a bunch on EV’s with trying to chase Tesla and failed, now they’re bleeding money and realize most Americans can’t afford their overpriced crap ( they have some of the worst build and recall rate of any manufacturer )

  6. Just out of curiosity, I priced a 2026 Ford Maverick XL, which is the base trim, with a hybrid engine, all wheel drive, and the 4000 lb tow package, and the lowest interest rate offered, along with the suggested 10% down payment, and after factoring in interest over the life of the 5-year loan and the down payment, it was essentially a $41,000 truck. And of course that doesn't include the cost of the mandatory full coverage auto insurance that a person would have to carry while they were paying on the loan. That is absolutely not what I would call affordable.

  7. It’s not just 80k for the truck it’s that it’s total garbage too…listen to the repair mechanics the truck is designed to fail with cheap parts and bad design…let China compete it’s the only way to get these American manufacturers to make inexpensive quality vehicles!

  8. Obviously going with an EV is making more and more sense with every day that passes where the gas prices go up and up. Who wants to be dependent on the oil tycoons and wars to budget their expenses?

    Don't be dependent on the hearts of the greedy rich, buy an EV and be independent.

  9. CIRCA Q1-2030: BYD, Rivian, & at least 2 other Chinese EVs will garner 30% of the pickup truck market in the US. Why? Better performance. Better tech, better design. less maintenance, MUCH lower price. Simply put, Ford & GM are sliding into 'Niche Truck manufacturer's"

  10. Oh I'm waiting for foriegn cars. I know it will destory american jobs but its no way they can compete with 5k – 10k cars. Even Honda said it and Tesla just discontinued their most popular cars model x/y to be a taxi service to compete

  11. Lols, what a joke. They can't sell anything. Lots full of f150's and Bronco Sports. Asking 30k for a vehicle made in mexico that has 2 recalls on it? Or 80k for a truck. They need to focus on cars under 20k again. The Maverick was supposed to be cheap too.

  12. One of the industries heading for collapse. Building cheaper cars must include longer lasting cars and repairable cars with out of warranty work able to be done at independent shops WITHOUT YEARLY RANSOM PAYMENTS TO MANUFACTURER. STOP THE RACKETEERING.

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